Search Engine Optimization (SEO) is fundamental in the process of boosting a website ranking and making it easily accessible to users. SEO is a dynamic field so it becomes important to stay well informed and learn continuously about the evolving technology. Keeping a track of the emerging trends, algorithmic changes, technological advancements and demands of audience helps in formulating a better and successful SEO strategy.
Technical factors like indexing, site structure etc. affect the way search engines rank your site. Other factors impacting search engine ranking of a website are on-page and off-page SEO.
Having a broad understanding of few emerging key areas in SEO is vital:
- Mobile: According to recent research; people are more inclined towards accessing internet through their mobile phones instead of desktops. Google has introduced mobile-first indexing after seeing the growth of mobile industry. This is a proof that there will be greater emphasis on optimizing pages for mobile crawlers. It is important for SEO specialists and digital marketers to know that Google is using mobile version of their pages for indexing and ranking. So, they should ensure that their websites are adaptive, well-coded and mobile-responsive along with the requirement of a suitable content.
- Structured Data: It is used by search engines to generate snippets about your website and understand its content in a better way. This is useful in classifying your page by providing contextual information and thus enhancing ranking of the site on search engine. Some information that can be added through structured data is contact details, business name, products & services, current business rating, address details and so on. This can help Google in understanding what your brand is offering. Providing inappropriate content through structured data may have a negative effect on your ranking.
- Research and Relevance: It is essential to know that research and relevance are crucial to understand if the users are satisfied with their search query results or not. It also affects how high a website will appear in the search results for a given search term. Body text, page title and content language are pre-requisites for relevance. SEO experts can use targeted keyword research to identify relevant keywords for every search term. It is important to regularly update site content based on the most recent information and edit old posts to maintain their relevance as this can significantly impact website rankings. Also, conduct competitor analysis audit to identify what links are relevant for your industry type.
- Accessibility: User accessibility can influence how well your website ranks in search engine result pages, if implemented correctly. Tagging your website properly and building an accessible site design allows users to quickly comprehend necessary difference between multiple pages. Clear header content and navigation tabs can enable visitors to decide what sections are worth reading and help you win featured snippets. Website accessibility and SEO are mutually beneficial for better search engine results.
To know more about SEO services, contact Centex Technologies at (404) 994 – 5074.