Optimizing your site for search engines and social media platforms increases the likelihood of higher search engine rankings and building your brand name by drawing in new visitors. Optimized webpages make user experience more engaging and delightful. It is also important to ensure that search engine understands your content. Carefully created content assists in receiving organic traffic and helps to get greater returns on the published content.
Elements of an optimized webpage are described below:
- Title Tag: These tags define the title of a webpage and help search engines understand the content of page. It is displayed as preview snippets of a webpage, so it should be a concise description of the content of a webpage. The keyword phrases should be kept close to the beginning of the title tag. It is advised that confusing tags should be avoided.
- Meta Description: It provides a brief explanation of the webpage that appears on the search result. It is an indirect factor that effects click-through rates. Thus, important keyword phrases should be included to improve rank in a natural and engaging way.
- Jump Links: Webpage visitors often look for a specific piece of information. This creates a need for making a table of contents that includes links to named anchors on the subheadings. It helps the users to find the desired information easily and offers optimized navigation.
- Subheadings: Visitors, while viewing a webpage, always look for something specific that catches their interest instead of going through the entire page. This can be assisted by doing sectional breakdown and making logical sections. It is important to provide subheads so that information can be accessed quickly and easily.
- Lists: People often scan information instead of reading it completely. Organizing data in the form of an ordered or unordered list helps to draw attention to specific content. Providing essential information in the form of bullets, numbers or a slightly different formatting makes it stand out from rest of the text.
- Images: Visual elements show additional information and garner more attention as compared to the plain text. However, images should add value to the webpage. Thus, it is recommended to use photos of products, diagrams or illustrations, pictures showing a product in use, visual maps or coverage areas, infographics and images with reference to perform a particular task.
- Video: Videos play a critical role in creating a positive user experience. They demonstrate a brand’s scope and authority. This helps in fostering user engagement & brand recognition. Engaging videos reduce the bounce rate and increase conversion rate for a brand.
To know more about optimizing your webpages, contact Centex Technologies, Atlanta at (404) 994 – 5074.