Google Street View is a technology that provides interactive panoramas from various positions along a street thus increasing online visibility of your business. Featured in Google Maps and Google Earth, it was launched in 2007 and has since then grown into a marketable feature for businesses all over the world. Google Street View facilitates virtual tours, which generate the interest of potential clients in a business.
Google Street View provides numerous benefits to a business, some of which have been enlisted below:
- Helpful For Researching: Recent studies suggest that customers conduct online research before visiting a store. Most customers judge a store from its interior as well as exterior looks. With the help of Google Street View; customers can enjoy a virtual tour of a store, know what it looks like and even gather valuable information like its infrastructure, business atmosphere, etc.It is easier to target your audience with a tool like Google Street View. When researching for a product or service via a virtual tour, customers are likely to get attracted towards what a store has to offer from the way the store looks, decor, the way the products are arranged/displayed, visibility of what they are looking for and so on.
- Builds Trust: Customers develop trust in a business which has nothing to hide. By providing customers with a feature such as virtual tour on Google Street View, a business shows the customers that it cares and wants to give the best in terms of experience. This helps in establishing a better connection with customers as they believe that the business is genuine.
- Customers Make Informed Decisions: Google Street View helps customers make better and informed decisions about a store, its location, parking area and more. They are less likely to get unexpected surprises as they can have access to the information they might need through the virtual tour.
- Humanizes A Brand: Google Street View and virtual tours are great way of humanizing brands by showing customers why they should opt for a brand. Also, adding pictures gives it a personal touch.
Google Maps Street View is an effective form of passive marketing. It is easier to check out a store once you have heard something good about it. Businesses can leverage the benefits offered by Google Street View to attract more customers.
For more information, feel free to contact Centex Technologies at (404) 994 – 5074. We offer SEO services to improve search engine rankings of our clients.