There are a number of reasons to maintain an online listing of your business, the most important being increasing its credibility among the customers. Since years, Google Maps has been the most popular and accepted means of gaining a global recognition for the businesses. Therefore, it is crucial for the local businesses to list themselves in Google Maps to provide accurate and relevant information to the existing as well as potential customers.
Given below is a step by step guide on how to get listed in Google Maps:
Go to www.google.com/mybusiness and search for your business name. In case you do not find it, click on ‘Add Your Business’ to create a new listing.
Enter your business name, complete address, contact details and the categories (up to 5) relevant to the products or services offered by you. After that, these details will be automatically upgraded to Google’s main page, Maps and other properties after verification. You can also use additional features such as the ability to respond to client testimonials, share videos, and other updates on your Google+ page.
Make sure you fill in all the location details correctly. If you serve any areas outside of your office location, remember to check the box ‘I deliver goods and services to my customers at their location.” This will allow you to designate more than one location for your business based on the cities or areas you serve.
Once you click ‘Submit’, Google will ask if you want to verify your account by phone or email. If you choose the phone option, you can get your business listed in a matter of few hours. You will get an automated call from Google providing the 5 digit PIN that you have to enter in the specified box on your computer screen.
If you want your business to appear on the top of Google’s search results, make sure you enter a unique description specifying your chief products and areas you serve. The content should consist of your high ranking keywords and must be long enough to draw your customers’ attention. You can also insert high quality images or videos of your workplace and products. This will also help the customers to know what you have to offer.
Optimize Your Listing
Once you have your listing up on Google Maps, you should plan to optimize it for better rankings. This can be done by creating listings in other local business listing portals and sharing your Google listing in online and offline advertizing mediums.
Once you are all set with your listing, you should constantly monitor your listing’s activity for website clicks and directions to your location.
We, at Centex Technologies, Atlanta, provide online marketing services for local businesses. For more information about our SEO plans and customized online marketing quote for your business, please call us at (404) 994-5074