SEO is a volatile field. As the search behavior of users changes, search engines tend to update their algorithms continuously to keep up with the change. Thus, it becomes important for companies to adapt their SEO strategies accordingly to ensure desired results.
Here are some ways to help businesses update their SEO strategies to stay relevant with changing trends:
Mobile-First Indexing: Starting July 1, 2019; Google has started the concept of mobile-first indexing. This term means that Google ranks websites based on the user experience for mobile devices. In case, any business has separate website versions for desktop and mobile users, Google prefers the mobile version for indexing. As Google is one of the most widely used search engines, it has become imperative for business owners to focus on modifying their website and SEO strategies accordingly.
Voice Search: There is an increasing use of smart devices and smart assistants such as Alexa, Siri, etc. Users rely extensively on voice search via these assistants. This has led to an increase in the importance of voice search SEO. Some key things that need to be kept in mind when implementing voice search SEO are: Voice searches have long-tail keywords. They are more likely to be in question form.
Page Speed: Search engines focus on delivering quality user experience at a fast speed. Page loading speed is now a ranking factor for websites. However, intent of a search engine query still stays a strong factor. Thus, a slow loading page may rank higher if it has relevant content that answers the user query. Thus, pay attention to publish relevant content in addition to working towards improving the loading speed of your website.
Content Relevance & User Intent: Search engines rank websites based on how well they satisfy a user’s search query and the intent behind this query. The search bots evaluate the relevance of website content in real time and rank the URLs having high content relevance on top positions in SERPs. Thus, it is important to focus on creating in-depth content woven around long tail keywords that are well-researched for your business niche.
To know more about ways to keep your SEO strategies relevant with changing trends, contact Centex Technologies at (404) 994 – 5074.