A website’s metadata is a very important element as it is used by the search engine crawlers to comprehend the content of the web pages. They are included in the header HTML code of the website and help search engines to index as well as rank it for the most relevant keywords. Well-optimized meta tags make a website look informative and engaging as well as compel the users to click on the link in search results.
Given below are the different types of meta tags in a website and how you should optimize them for better search engine ranking:
The title tag appears as a highlighted and underlined text in the search results that provides a summarized information about your website. It is also visible in the user’s browser tab when they visit the website. You must create a targeted and relevant title tag that accurately describes the web page. Ideally, your title tag should be not more than 55 to 60 characters to be completely displayed in search results. Include your main keywords and locations served at the beginning. You must not use the same tag for all web pages. Instead, create unique title tags with different keywords according to the content of the page.
Meta Description Tag
Just like the title tag, the description is also displayed as a snippet in the search results. It provides an insight about the information that the users can find on visiting your website. The description should be written in a way that explains the gist of your website and gives the users a reason to click on the link. The meta description tag should be between 150 and 160 characters. It should comprise of short and clear sentences with an optimal use of the targeted keywords.
The SEO specialists at Centex Technologies can optimize your website’s metadata to achieve higher search engine rankings for the most relevant keywords. For more information, you can call us at (404) 994 – 5074.