The ultimate objective of Search Engine Optimization plan for local businesses is to get listed in the Google’s local pack. Optimizing your website for the location specific keywords is essential to attract target audience and increase conversions. However, considering the number of local businesses getting listed on Google every day, you must implement the right steps to get the maximum exposure and drive more customers to your doorstep.
Given below are some local SEO tips that can help to rank your Atlanta based business:
On-Page Optimization
Your website is the virtual identity of your business so make sure it is properly optimized and conveys the right message to the visitors. Choose the keywords relevant to your products/services as well as target location and use them judiciously in the website’s title tags, meta descriptions, content, ALT tags etc. If possible, use the location name in your website’s URL as well. Provide your business name, address and phone number on each web page so that the users can easily find them.
Prepare For Voice Search
Google’s voice search is increasingly impacting the way SEO techniques should be used for mobile searches. More and more people now prefer voice search as it offers a quick and convenient way to find information online. In order to adapt your SEO strategy for voice search, businesses need to search keywords that are longer and more casual. All the location specific data on the website should be made readable and voice search-friendly.
Make Proper Use Of Citations
Getting local citations from major online directories can help to build your brand’s credibility. Search engine bots constantly crawl these websites to verify information about the businesses that have been listed. Therefore, make sure that you claim your profile in Google Plus, Yelp, YellowPages, Manta, SuperPages and other listing websites. Provide correct information about your business, such as name, address, contact details, key products/services, working hours etc. Make sure you maintain consistency in these details across all your local citations. If you have multiple locations in Atlanta, create a separate listing for each of them.
Encourage Customer Reviews
Business reviews are important as most people like to read them before contacting a business. Hence, you should encourage your customers to submit online reviews if they like your product or service. The most prominent websites to seek reviews are Google Plus, Facebook, Foursquare and Yahoo Local. Reviews will add to your business’ credibility and instill a sense of trust among the potential customers.
Centex Technologies is a leading SEO company that can help to rank your Atlanta, GA based business in leading search engines. For more information, you can call us at (404) 994 – 5074.
