When considering on-page and off-page SEO, some technical SEO tools can help in making the strategies more efficient. These tools help in facilitating informed decision-making, reducing the analysis time, and proper use of data. As the emphasis on SEO is increasing, it has become essential to use technical SEO tools to boost website rankings.
Here is a list of essential tools for formulating an efficient SEO strategy in 2020:
Keyword Research Tools: Relevant and niche specific keywords form the basis of every SEO strategy. This makes it essential to look for the right keywords that can help in improving the search engine ranking of any website. A keyword research tool can help in finding keywords with high search volume/low competition, get traffic forecast for target keywords, generate a list of Latent Semantic Indexing keywords, and identify keywords competitors.
Technical Tools: These tools allow deep insight into website performance. They help in finding and fixing meta tag errors, internal redirects and duplicate pages, canonical page references, broken links, and page crawl issues.
Analysis Tools: Website analysis is an important part in 2020 with numerous factors coming in play now. Various tools for social media monitoring, web page checks, server checks etc. are now available which can be used to check relevancy of website and over all popularity of the business.
A number of free and paid tools are available under each category. However, it is important to choose the right set of tools as per the requirements of the business. The chosen set of tools should match the following criteria:
- What is the designated budget?
- Do tools match available resources and time to delve into data and decipher insights?
- Is there a need for an all-in-one tool or a specific tool for every purpose?
- Does the tool size suit the size of the business/website?
- What are the required features?
- How do the tools integrate with other marketing tools being used?
For more information on SEO tools to boost rankings in 2020, contact Centex Technologies at (404) 994 – 5074.