The Importance Of An Optimized Google My Business Page

Need some information, address details, particulars of a business? It’s simple, Google It!!

Technology and internet have successfully interpolated themselves in the business sector. Today business is not just about selling the product, it is more about improving the overall customer experience. As per the facts, 4 out of 5 people use search engines to find local information, so advertizing your business on the web has become indispensable. Globalization has brought along a challenge for small business houses of making themselves visible. Google has changed the entire picture by launching Google My Business for businesses to list for free and gain recognition online.

Small Business do not have a global approach, they operate locally. Thus, Google My Business is no less than a boon for small businesses as it has helped them become locally visible and increase their customer base.

To make sure your business appears in the top 3 listings, your Google My Business page should be highly optimized. Ensure that the information is up-to-date as an optimized page helps in maximizing coverage and reaching out masses.

Importance of Optimized Google My Business Page -

  • Better Visibility –An optimized Google My Business page improves online visibility by making your business appear in the top 3 listings when someone searches for it or other similar businesses on Google Search or Maps. It thus helps you stand out and outshine your competitors. A greater customer visibility would definitely increase leads and help in improving the Bottom Line figures. It also directs the searchers to your business website by a simple click.
  • Helps Customer’s in locating you physically – Complete address information along with directions by Google maps makes it easy for people to find, locate and reach out businesses physically without any snags.
  • Track Traffic & How People Interact With Listing – Insights data show how users are interacting with your business listing. From “Insights” you can know how many people called your business by clicking on “Call Now” button OR how many searched for driving directions to your location.  Google My Business’s “Insights” tab also tracks number of people visiting your business listing.
  • Responding To Reviews – Customers would often drop reviews about their experience with the product or business and oft times, the potential customers scrutinize them before buying or dealing with you. Google My Business makes it easy for the people to leave reviews to ensure that you build strong relationships with your valued customers. It also allows you to start a conversation with your customers by responding directly to their messages and reviews.

TIP: Reviews by your customers are essentially valuable so ensure that your customers post a review or feedback. You can offer them certain discounts or incentives on the next purchase to encourage them for leaving a review. Once they have posted a review, make sure that you respond to your customers professionally.

We, at Centex Technologies, provide local SEO services to businesses across the globe. For more information, call us at (404) 994 – 5074.

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