Social media is an effective way for increasing brand equity and customer loyalty towards your brand. Instagram is one of the most popular social networking sites in the world which has grown to 800 million users as of September 2017. As a result, Instagram has become a host to various business sites, who leverage it for advertizing and spreading a word about their product or service to the potential clients.
Instagram videos are a great marketing media, but the real challenge is to increase video views to optimize the effect. Well, you do not really need to buy Instagram followers to increase the views on your Instagram video, all you need to do is follow these simple tips for optimum video marketing on Instagram.
- Use Appropriate Hashtags – A relevant Hashtag will steer the target audience to watch the video. Hashtags help in attracting followers and increasing your local visibility to generate more leads for your business.
An appropriately used hashtag for a video can do wonders. However, choosing the most relevant hashtag can be quite a daunting task. The only guiding mantra is to incorporate your business location and use specific terms in your hashtag. In case you have trouble deciding, scrutinize the hashtags that your competitors use and you may get an idea of what is appropriate to attract more audience.
- Run Instagram Video Ads – To increase the outreach, one must take advantage of Instagram’s paid advertising options. It is a sure shot way to get more Instagram views. You can benefit from advanced targeting offered by Facebook which can help you target more people. The more, the merrier….
- Be Creative – Albert Einstein quotes,” Creativity is intelligence having fun.” Create & Innovate is the new cool, because creatively structured advertizements are eye catching and help in increasing the video views.
Use boomerangs, Instagram stories and other available options that can make you stand out
from your competitors. Applications like Windows Movie Maker, Apple iMovie (Mac), Cinefy
etc. can help you get a professional look for your video.
- Post On Peak Times – ‘Strike when the Iron is hot.’ To get maximum views on your Instagram Video make sure that you post it on the right time. Peak time depends on factors like the type of product, target audience and brand image. Do a thorough research and determine which days and what time could be the best for reaching out to maximum viewers for e.g., if you are targeting working men and women for your product then evening would be apt, as by that time most of them are back home from work; if youth is a target then one can find a gush of viewers late at night and so on.
- Optimize Your Description – A carefully planned and well written description, with all the necessary keywords is just what you need to increase the views on your Instagram video. You must use hashtags and tag relevant users, but make sure that the video description is not too long.
A creative video, rich content along with the above mentioned tips, is the perfect recipe for increasing the business visibility and getting more views on your Instagram video.
Go ahead, you can definitely thank us later!!!!
Quick Facts as reported by Instagram –
- There are 15 million + business profiles worldwide.
- More than 2 million advertizers worldwide use Instagram to share their stories.
- 60 % of the people say they discover new products on Instagram.
- 75% of Instagrammers take action after being inspired by a post.
- 1/3 of the most viewed stories are from business.