Twitter is one of the most popular micro blogging platforms in the present times. Owing to its large user base, the social networking portal can give a significant boost to your SEO efforts. It offers businesses an opportunity to promote their products/services, interact with existing and potential customers as well as establish an online reputation. Posting keyword rich and relevant tweets also helps to improve your search engine rankings.
Here are some of the tips to use Twitter for your business:
Maintain An Active Twitter Account: Though this may seem obvious, simply creating an account and posting your own updates does not improve the page’s rankings. It is important that you connect with your customers and follow industry peers. Engage in conversations, respond to queries and create polls for opinions about users’ opinions on your product/service. Maintaining an active presence on the social media platform will help to generate more followers.
Ensure Your Bio Is Keyword Rich: The bio is the main source of information for the people to know about your business. It should be as descriptive as it can be and catchy enough to attract the attention of the visitors. Include the relevant keywords in your bio and the tweets as well. You can also include hashtags so that your profile shows up in Twitter searches.
Use Hashtags Efficiently: Hashtags are no less than keywords for Twitter. They work towards organizing your tweets and help users find your posts more easily. You can either choose from the trending hashtags or introduce your own and include it in all similar posts. However, make sure you do not use more than three hashtags in a single tweet as it can make your post look spammy and discourage people from following you.
Post Interesting Content: The content that you share on your Twitter profile should be well-crafted and engaging. Instead of simply promoting your products and services, focus on letting users to know the benefits of working with your business. Allow people to share their feedback and opinions. Posting informative content will generate word of mouth advertizing and attract more followers. You can also provide a link to your website in your tweets so that the users can get more information about a specific product or service.
We, at Centex Technologies, provide social media optimization services to the businesses in Atlanta, GA. For more information, feel free to call us at (404) 994 – 5074.