A lot of businesses overlook the importance of blogging in their SEO strategy. Spending time on researching interesting topics and keeping the blog updated may seem to be tedious. However, adding a blog to your business website is not only important for SEO, but also as an element to soft-sell your products and services.
Listed below are some of the reasons why you should include a blog in your business website:
Interaction With Potential Customers
Though you may have perfectly optimized your web pages, a blog provides additional resource for the users to know more about your business. Whether it is to get in-depth information about your products and services, looking for a solution to a problem or simply want to assess your credibility, a regularly updated blog serves the purpose. This is the space where you can be creative, share your opinions, present information in way that promotes the audience’s interaction with your brand.
Adds Fresh Content To Website
Search engine bots are constantly looking for fresh content to be indexed. A frequently updated blog will make your website look more relevant and active to the search engines. Moreover, when you share useful posts, such as recent news, industry updates, how-to articles, case studies etc., it presents your business as a thought leader and reliable source of information for the users. Adding the targeted keywords and using internal linking will further boost user engagement.
More Positions In The SERPs
Content is one of the most important aspects of SEO. In the absence of a blog, there is limited scope to regularly add new content to web pages such as the Homepage, About, Contact Us etc. This, in turn, lowers the chances of securing a top position in the search engine result pages (SERPs). Well-written blog entries which are engaging and optimized for search engines provide more opportunities for your website rank high for the most relevant keywords.
Opportunities For Social Media Marketing
It is a known fact that an active social media presence is essential for any business to be successful in its digital marketing efforts. Having a blog provides you fresh content to be shared on social networking websites, like Facebook, Twitter, YouTube, Google Plus etc., and reach out to a larger pool of audience.
We, at Centex Technologies, provide complete SEO solutions to businesses across Atlanta, GA. For more information, feel free to call us at (404) 994 – 5074.