In simple words, intent data is sales and marketing intelligence. It is a set of behavioral signals that helps a business to understand the intention of prospective consumers behind a purchase. Intent data helps in identifying the leads that are…
On-Page Topic Targeting For SEO

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What Is Organic SEO?

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Role Of SEO For Business Growth In Post COVID Market
COVID-19 has led to precautions including limited interactions to ensure safety. This has changed the way customers interact with the brands. Thus, businesses need to change their marketing strategies as well to cope up with the changed customer behavior. A…
Types Of Digital Marketing

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Tips To Build Effective Mobile Content Strategy
A large number of internet users access websites on mobile phones. Businesses can benefit from this situation by connecting with their consumers anytime anywhere. Taking advantage of this situation can boost sales and profits. This is possible if the businesses…
Ways To Increase Targeted User Traffic

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Steps To Building A Successful SEO Campaign
An SEO campaign refers to the predefined steps that should be followed for improving the rankings of a website in the search results for a specific keyword. The success of an SEO campaign depends upon the steps taken before launching…
Ways To Optimize Product Pages For eCommerce Websites

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Landing Page Conversion Rate: What Is it & How To Improve It?
A landing page is a standalone web page, created specifically for a marketing or advertizing campaign. It is the page where a visitor ‘lands’ after clicking on the link provided in a marketing email, social media ad, a search engine…