Social media is an effective way for increasing brand equity and customer loyalty towards your brand. Instagram is one of the most popular social networking sites in the world which has grown to 800 million users as of September 2017.…
The Importance Of An Optimized Google My Business Page
Need some information, address details, particulars of a business? It’s simple, Google It!! Technology and internet have successfully interpolated themselves in the business sector. Today business is not just about selling the product, it is more about improving the overall…
Why SEO Copywriting Should Be A Part Of Your SEO Strategy
Copy writing is an essential element of a business’s SEO strategy. It involves the correct use of keywords and key-phrases to drive more traffic, clicks and conversions to your website. However, it is important to make sure that the content…
The Impact Of Voice Search On SEO
Voice search, that was initially used to navigate Google Maps, has now become a preferred tool to explore other options as well. Be it searching for a nearby restaurant, upcoming movie or a recipe, people are actively using voice search…
Benefits Of Guest Blogging For SEO
To get better results from your SEO campaign, you must engage in effective content marketing. Guest blogging is one of the most common techniques being used by businesses to increase traffic on their websites. It basically works in two ways,…
Why Your Business Website Needs A Blog
A lot of businesses overlook the importance of blogging in their SEO strategy. Spending time on researching interesting topics and keeping the blog updated may seem to be tedious. However, adding a blog to your business website is not only…
Best Practices For Mobile Optimized Websites
Mobile optimization has become the need of the hour. The rapid increase in smartphone users and Google favoring mobile-friendly portals by ranking them high in search results, has made it even more important for businesses to review their existing website…
The Basics Of Using Alt Text For SEO
Alt text, also known as alt tag or alt description, refers to an HTML attribute that provides a textual description of the image on a web page. It allows the search engine crawlers to understand the context of the image…
Ways To Drive Traffic To Your Small Business Website
If you own a small business, your website is the most important medium through which you can reach out to the potential audience. Online visibility is critical to be successful in today’s competitive industry. Therefore, you must focus on optimizing…
