SEO or Search Engine Optimization is the process of improving the quality and quantity of user traffic to a website or web page from search engines. An SEO strategy is constituted of 3 sub-types:
- On-Page SEO
- Off-Page SEO
- Technical SEO
Understanding these three types of SEO is essential for organizing and implementing effective SEO strategies.
Here is a brief insight into different types of SEO:
On-Page SEO: This type of SEO deals with the content on the website. It includes different strategies to optimize every page of a website to help search engines understand the topic of content on the page. The motive of these strategies is to assist search bots in considering the website to be a valuable source of information for search engine users looking for related topic. On-Page SEO broadly includes:
- Keyword Research: It involves finding out relevant keywords related to the services or products associated with the webpage.
- Content Creation: This step involves creating and publishing of quality and relevant content for every webpage. The content is fabricated around the keywords selected in first step.
- Keyword Optimization: It involves optimizing the use of target keyword in places such as headings, titles, meta tags, etc.
Various tools such as ‘Google keyword Planner’, ‘Google AdWords’, ‘Google trends’, etc. can be used to find and optimize keywords for a webpage.
Technical SEO: This type of SEO deals with non content elements of the website or webpage. The objective of technical SEO is to improve the backend structure and foundation of the website being optimized. It improves the readability of a webpage making it easier for search bots to crawl through the website and understand it. Technical SEO also results in good user experience which helps search engines rate the website as a quality and trusted source of information. This has an impact on overall user traffic and engagement rate of the website. Some elements of technical SEO are:
- Loading Speed
- Site Architecture
- Structured Data
- Website Security
Off-Page SEO: The motive of off-page SEO is to strengthen the influence and relationship of the website with other websites. Off-page SEO strategies aim at building online reputation and authority of a website in its niche. This helps to convince search engines that the website is an ideal search result for a search term because it is reliable, reputable and trusted. Some important off-page SEO techniques are:
- Link Building
- Guest Blogging
- Social Networking
An effective SEO strategy has a proper blend of these SEO types to ensure positive and long lasting outcomes.
For more information on types of SEO, contact Centex Technologies at (404) 994 – 5074.