Ecommerce businesses cover a large part of the internet landscape. With majority of people in Atlanta, GA opting to shop through the internet, it is important that your website gets noticed by the potential customers. This is where search engine optimization (SEO) can help. A well-planned SEO strategy can get customers flock to your virtual doors and boost your ecommerce store’s sales figures.
Given below is a complete guide to help online retailers get their website to the top of search engine result pages:
Create elaborate product descriptions
As there is little scope to write lengthy and descriptive website content in an ecommerce portal, you can make up for it in the product descriptions. No matter the type and number of products you have, it is essential that you create unique as well as detailed description for each of them.
The description should contain all the information that a user needs to make the buying decision, i.e., product’s brand, size, dimensions and other technical specifications. Make sure you do not use the same description as on the manufacturer’s website because it may result in duplicate content penalty.
Identify the most relevant terms and phrases that people are likely to use when searching for the products that you are offering. Include these keywords in your web page’s title tag, meta description, product name, content etc. Using the most competitive keywords will help search engines rank your website high for the most relevant searches. However, stuffing your product pages with keywords may have a negative impact on your website’s ranking.
Add Product Reviews
Product reviews is another way to add unique content in your ecommerce website. Majority of the online shoppers prefer reading reviews before making a purchase. Moreover, user generated reviews keep your website regularly updated and provide engine bots with fresh as well as unique content to index. This, in turn, increases the credibility of your website.
Organize Your Website For SEO
The overall layout and user-friendliness of your website will also impact its presence in search engine results. Having an organized navigation menu with clear categories, attractive user interface and judicious use of white space will keep users engaged for a longer period of time. Thus, a lower bounce rate will automatically increase your website’s rank in SERPs.
We, at Centex Technologies, offer result-oriented SEO services for online retailers in Atlanta. For more information about our SEO process, feel free to call us at (404) 994 – 5074.