Content Creation

Tips for Optimizing Business Blog

Content marketing has emerged as the most significant inbound marketing strategy. 91% of B2B marketers use content marketing to reach their customers. However, the effectiveness of content marketing lies in implementing a well-drafted strategy, consistent distribution, a clear target audience,…

What Is Intent Data?

In simple words, intent data is sales and marketing intelligence. It is a set of behavioral signals that helps a business to understand the intention of prospective consumers behind a purchase. Intent data helps in identifying the leads that are…

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