As mobile devices continue to be the most popular means to access the internet, optimizing your app content for search engines has become extremely important. No matter how unique and functional app you have developed, there are minimal chances of getting views and downloads if it does not appear in the top of search engine results page (SERP). Search engine crawlers should be able to understand and index the content inside the app so that it is ranked higher.
Given below are some tips that can help to get your mobile app ranked in SERPs:
Choose The Right App Name
The app name you choose is also used as the anchor text in the Google Play Store and Apple App Store. Considering the enormous popularity of these app stores, including your brand’s name in the app title can help you capitalize on their link equity. To give an additional boost to your app’s ranking, you should also mention the brand name in your download page URL.
Include Link To The App Page In Your Website
You can create a specific page in your website that displays the screenshots, features and reviews of your mobile app. Also, provide a link to the app’s profile page on your website’s home page, header or footer section so that the users can download the appropriate one for their device. If you have multiple apps, you can create a separate landing page to adequately promote each of them.
Associate The App To Your Website
Make sure you associate the app to your website through the Google Search Console. This will allow Google to crawl and index your app. You should also use the App Indexing API so that the Google bots are able to crawl the content of the app, which will ultimately boost its ranking in mobile search results.
Provide QR Code To Download The App
QR codes are increasingly becoming a ranking signal for mobile searches and being used by the desktop visitors to conveniently download the app. Ensure that you compress the links before generating the QR code. This is because most Apple and Android app page URLs exceed the 50 character limit, making it difficult to scan the code when shown in small sizes.
We, at Centex Technologies, can help to improve your mobile app’s ranking in search engine result pages. For more information, feel free to call us at (404) 994 – 5074.