Choosing the right keywords is the key to a successful SEO strategy. However, if you are a small or start-up business in a competitive industry, it is imperative to focus on long tail keywords. These are phrases that consist of 3 or 4 words that are popular and frequently searched on the internet. Centering your SEO efforts towards long tail keywords can help you achieve a better search engine ranking for your website and attract highly targeted users who are more likely to convert into customers.

Listed below are some of the benefits of long tail keywords for SEO:

• Less Competition: Long tail keywords are generally niche specific phrases that are not searched by a lot of people. Thus, you can achieve a better ranking for your website quite easily and in a much lesser time. Being present among the top few Google search results can improve your website’ traffic and click-through rate. For instance, if you offer home insurance in Atlanta, GA, Ranking for the word ‘home insurance’ would be much more tougher than ‘home insurance in Atlanta, GA’.
• More Qualified Leads: People usually search for a long tail keyword when they know what exactly they are looking for. Therefore, when they visit your website, they have already made their mind to buy something or hire a service, which increases their probability to convert into customer. Your website is likely to witness a higher a conversion rate with long tail keywords.
• Expand Search Footprint: Long tail keywords can expand the reach of your web pages beyond just attracting traffic. Including them in your on-page and off-page SEO tactics will signal to the search engine bots that these phrases are related to your products/services. Hence, it will improve your website’s SERP ranking for related searches.
• Short Tail Keyword Inclusion: Instead of focusing simply on short, highly competitive search terms, long tail keywords allow you to include both short and long term keywords. Considering the example given earlier, you can target ‘home insurance’ as well as ‘home insurance in Atlanta, GA’. Though short tail keywords are more competitive and receive a higher search volume, long tail phrases let you target a broad swath of keyword combinations. This, in turn expands your online reach and helps you drive traffic through short-tail keywords as well.

Centex Technologies is a leading SEO company serving the business firms in Atlanta, GA. For more information about our services, you can call at (404) 994 – 5074.