Importance Of Rich Snippets For Ecommerce Websites

If you own an ecommerce store, you would know how important it is to entice users to visit your website instead of your competitors’. One essential element to achieve this goal is implementing rich snippets in your SEO campaign. These are a kind of micro-data that are read by search engine crawlers to provide information to the users when they search for a product. With rich snippets, you can provide additional information to the users such as product images, ratings, reviews etc. that help to draw their attention and thereby, direct more qualified traffic to your website.

What Are Rich Snippets?

Rich snippets are HTML coded bits of information that helps Google provide a more informative result relevant to the search of the users. They appear between the title and meta description of a web page. For ecommerce websites, rich snippets can include a number of details such as product line, price, star ratings, reviews, stock availability etc. this allows the user to gather even more information about a specific product and compare the search results even before he visits any website.

Benefits For Ecommerce Websites

  • Improves Click-Through Rate: Adding rich snippets to your website’s HTML code will improve its appearance in Google search results and provide more information to the users. This helps them to confirm that the web page comprises exactly what they are looking for. Therefore, they are more likely to visit your website, thus, improving click-through rate.
  • Better Online Visibility: Adding a photo, thumbnail as well as customer reviews to a product may increase its visibility as compared to the one with only a title and description. Google also ranks those websites higher that provide the most relevant and detailed information for the user’s searched keyword. Thus, with rich snippets, your ecommerce website is more likely to be listed above the fold and gain a better visibility on search engines.
  • Increased User-Engagement: As the users have read sufficient information about the web page they are about to visit, there are fewer chances that they will bounce back. Knowing about the price and ratings of a product will help them quickly convert into buying customers. This will help to improve our ecommerce websites overall search engine rankings.

We, at Centex Technologies, can help to improve the search engine visibility of your ecommerce website. For more information about our SEO services, you can call us at (404) 994 – 5074.



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