After Google’s update of giving preference to responsive websites in its search results, mobile SEO has definitely become a priority for online business owners. With more and more people using their smartphones and tablets to search local businesses, it is essential to implement an effective mobile SEO strategy to make sure that you are reaching the right people at the right time.
Here are certain tips that will help you reap maximum benefits out of your website’s SEO for mobile searches:
- Create And Submit A Sitemap: Having a sitemap properly created and implemented, you can manage a part of your website that you want to be indexed by Google. The search engine crawlers will also be able to know about the hierarchy of your website’s content and if it is being regularly updated. Make sure you create a separate XML sitemap for your mobile website and submit it on Google as well as Bing. Also check if it complies with the mobile’s sitemap protocol.
- Provide Engaging Content: You should provide content that can be easily accessed from all small screen devices, including smartphones and tablets. The images, videos and other infographics should be judiciously used in a way that does not increase the load time of your website. Posting informative and unique content, relevant to the users’ searchers, will promote interest and awareness of your business.
- Optimize Meta Tags And Descriptions: On-site optimization is important for a successful mobile SEO campaign. Make sure you do a thorough research of the competitive keywords pertinent to your industry and optimize your website’s elements accordingly. Use these keywords in your page titles, meta tags, meta descriptions on all relevant pages.
- Make Your Website Mobile Friendly: Besides optimizing your website for the users, you should also run Google’s mobile friendly test. This will help you to identify any changes that you need to make to your website to improve its ranking in mobile search results.
We, at Centex Technologies, provide complete SEO solutions for the businesses in Atlanta, GA. For more information, you can call us at (404) 994 – 5074.