Improving organic search visibility is a challenge for most businesses. Owing to the difficulties involved in maintaining a successful private practice, healthcare industry is no exception. If people searching for a medical provider are not able to find your business, you are probably losing out on the opportunity to get more patients to your clinic. For instance, if a patient is looking for a dentist in Atlanta, GA, it is important that your website is listed among the top results if you are a dental practitioner in the area.
Listed below are some proven tactics to improve the search engine ranking of your healthcare facility in Atlanta:
Choose The Right Keywords
Figure out the important words and phrases that people are most likely to search while looking for your healthcare facility. Choose keywords that best describe your medical practice and specialization. It should also include the location name to reach out to the maximum potential patients in your area. For instance, an orthopedic surgeon in Atlanta should opt for keywords like ‘Orthopedic Surgeon In Atlanta’, ‘Orthopedic Surgery Atlanta’, ‘Joint Replacement In Atlanta GA’ etc.
Make sure you optimize your website with the chosen keywords. Include them judiciously in your content, title tags, meta descriptions and header tags. The website structure should be simple and consistent to make it easy for the search engine bots to crawl. Use internal linking relevant to the content of your website. Proper optimization of all these elements can significantly improve your website’s ranking in SERPs.
Create Original Content
Content marketing is the core of a successful SEO strategy for healthcare providers. Publish case studies, blog posts, patient testimonials, latest medical updates etc. to drive traffic to your website. Create content that addresses your potential patients’ concerns, such as causes, symptoms and treatment options for any medical condition or benefits of any surgical procedure. By providing high quality and informative content to your patients, you can improve your domain authority over time.
Create or claim your business profile on leading listing websites such as Google Places, Yahoo Local, Bing Places, Yelp, YellowPages, Manta etc. You should also list your medical practice in industry specific portals such as ZocDoc, Vitals, Healthgrades etc. Provide all the important details including address, phone number, areas of practice, working hours etc.
Centex Technologies offers comprehensive SEO solutions to the healthcare providers in Atlanta, GA. For more information, feel free to call at (404) 994 – 5074.