When it comes to search engine optimization for your Atlanta, GA based business, targeting local audience is the best way to improve website traffic and sales. However, with the search engine algorithm updates and increasing number of local businesses being listed every day, it is important to follow certain steps in order to get yourself noticed by the users.
Here are some steps businesses should take to improve their local SEO in Atlanta:
- Research Keywords: Choosing the right keywords relevant to the targeted location is the key to a successful local SEO strategy. Try to use long tail keywords comprising of your most important products or services as well as the name of the locations served. Such terms are less competitive and can help you fetch a higher search engine ranking easily.
- Create Business Listings: Your business should have a complete profile on major listing sites such as Google My Business, Bing Places, Yahoo Local, Yelp, Angie’s List, Manta, Yellow Pages, Insider Pages etc. If your business is already listed on these websites, make sure you claim and complete your profile. The business name, address, contact number, working hours and other important details should be consistent across all your online listings. The business description should contain all your main keywords, products and services.
- Optimize Your Website And Content: On-page optimization is important to increase the chances of your website being indexed by search engine bots. Make sure the targeted keywords are judiciously used in your website’s title tags, meta tags and content. The website content should clearly offer the required details about your company, location, key products/services etc. Make sure the content you provide is informational, relevant to your business and able to engross your potential customers.
- Capitalize On Social Media: Social media is also an important means of increasing your website’s ranking. Create your business profile on various social platforms like Facebook, Twitter, LinkedIn, Google Plus, Instagram, Pinterest etc. to connect with your existing as well as potential customers. Post regular updates about any discounts, special offers, new products launched etc. You can also invite customers to post online reviews for your business. With an active social media presence, you can expand your customer base and increase the credibility of your brand.
We, at Centex Technologies, provide result oriented local SEO services to the business firms in Atlanta, GA. For more information, feel free to call us at (404) 994 – 5074.